Etic Blue
“The blue of the sea is limitless”
Santoka
Artistic direction, logo, print
SEPTEMBER, 16, 2020 |
La Baule Atlantia Congress Centre wanted to relaunch its activity of renting rooms for seminars and events after the lockdown.
Peppermint responded to this demand by offering a label embodying the CSR commitments of “La Baule Événements” and highlighting the responsible services of the congress center.
The idea is to encourage professionals to book this exceptional place and enjoy the largest bay in Europe via an exclusive catering and accommodation service.
To do this, Peppermint Agency immersed itself in the marine world of La Baule and the feeling of serenity and pleasure that derives from it.
A concept was born: let yourself be lulled by the events of the Palais des Congrès as let yourself be carried by the waves of La Baule.
Graphically, Peppermint Agency has created a universe of freshness, renewal and trust and has declined it on various communication tools to immerse the targets in this exceptional cocoon!
According to the Covid context, the signage was also declined with the iodized spirit of Peppermint Agency, giving the sanitary directions to the visitors.
OUR FRESH TOUCH
A project that challenged us after the lockdown !
We are at your disposal !
Your brand identity need refreshment? We would be happy to help